According to the Daily Mail, his wife, Bianca Censori, created a stir at the 2025 Grammys by wearing a see-through, skin-colored outfit, a move that did not sit well with investors in Japan.
Sources say that West’s actions, which may have been seen as shocking in the U.S., were met with outright rejection in Japan, where cultural expectations around public appearances are significantly different.
“The stunt was creepy beyond belief and has been greeted with horror in Japan. He has completely misjudged the tolerance of the Japanese people.”
Censori and West’s Grammys Stunt Reportedly Cost the Rapper $20 Million as Japanese Investors Pulled Support
Bianca Censori arrived in a dramatic black fur coat draped over a sheer, barely-there mesh ensemble that left little to the imagination.
However, what may have been intended as a bold marketing stunt ended up backfiring in the worst possible way, costing him major financial opportunities.
“What he did is being seen as an act of coercive control, which is utterly unacceptable. He has completely culturally misjudged Japan.”
The Stunt Sparked Outrage, Especially Given the Event’s Charitable Intent
According to reports, the backlash extended beyond Japan, as West’s “American colleagues” were also taken aback by the display. The stunt unfolded in front of massive billboards calling for donations to help victims of the Los Angeles wildfires, making the act seem even more tone-deaf.
“At least there’s one nation on the planet that won’t tolerate this behavior,” one user wrote. “They should have been thrown out of the awards show, arrested, and heavily fined. Well done, Japan—let’s hope more follow.”
